Design without Fashion

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Design without Fashion
Design without Fashion

Works by Theodore Waddell, architect

This lavishly illustrated volume documents the entire works of one of the America’s foremost industrial designers.
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A design philosophy contains the risk of falling into an aesthetic pattern. Rather than fitting designs to a philosophy, curiosity has driven me to look for what has not yet been done, and also to seek new connections between ordinary things. I leave the windows and doors of my mind open, and sometimes an epiphany visits. I am suspicious of fashion. Fashion is by nature trendy. When used to package a product, the product’s life becomes the fashion’s life. The form a product takes should allow it to live as long as the underlying idea is valid. The closer, and more simply, the form and idea are together, the better. Industrial design differs from an artist’s or artisan’s output, in that all the pieces are identical, without individual personality. The challenge shifts from creating a single piece of great art, or of similar pieces done by a single hand, to designing an object whose personality and truthfulness of design to purpose seems totally natural when seen thousands of times. The designs in this book span fifty-one years, from 1955 to 2006, and encompass various stages of development. Some are finished products in mass production; some are custom pieces; some are prototypes partially developed; and some are merely sketches to demonstrate possible forms of new ideas.
Theodore Waddell
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Anno di pubblicazione2010
AutoreTheodore Waddell
Formato24 x 28cm
Illustrazioni a colori160
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