Texts by James Hillman, Claudia D'Arpizio, Susy Menkes, D.T.Max, Mariano Maugeri, Maria Luisa FrisaContinua a leggere
The extraordinary story of the first century of a great Italian fashion house that has alwaysbeen a paragon of style. Gorgeously designed, handsomely bound, and abundantly illustrated, this is the first book ever to present the 100 year history of a leading multinational in men's luxury clothing and one of the oldest business families in Italy.The name of Zegna immediately conjures up two inseparable realities. On one hand, one of the oldest families of entrepreneurs in Italy, and on the other a leading multinational company in the men’s luxury clothing industry, distributing its products in over 80 countries worldwide. As a family business, Ermenegildo Zegna goes back to the second half of the 19th century. Angelo Zegna a watchmaker by trade, decided to open a wool mill. Of his ten children it was the last, Ermenegildo born in 1892, who took over what was to become one of the best known and most dynamic family businesses in Italy. œ The title of the book that Zegna dedicates to its Centennial encompasses facts, goals and corporate accomplishments of a company where business has always been coupled with a deeply rooted concept of ethical expansion.œ This concept becomes very clear when reading the unpublished opening essay on Luxury written by James Hillman, the much celebrated and brilliant founder of Archetypal Psychology.His dazzling introduction is also the key to fully understanding the four main Chapters of the book: Mind, Hand, Style and Environment. Through these four concepts, the origins and values of this brand and the four generations of family members who have painstakingly made it a success story are revealed.œ Numerous images illustrate the lands providing the raw materials: Australia, Peru, and Mongolia.œ Just as spectacular is the photo album of the celebrities and spokespersons wearing Zegna, the international advertising campaigns, the list of awards won, and Zegna-sponsored sports and cultural events (red carpets, openings, car racing, environmental and sports events). AuthorsJames Hillman (born 1926) is an American psychologist. He studied at the C.G. Jung Institute in Zurich, developed archetypal psychology, and is now retired as a private practitioner.Mariano Maugeri is a journalist of the Il Sole 24 Ore financial newspaper and an author of several essays.D.T. Max is a journalist and essayist. His book, The Family That Couldn't Sleep: A Medical Mystery, has recently been published by Random House.Suzy Menkes has been a fashion reporter for the International Herald Tribune since 1988. She is considered the doyenne of fashion journalism.Claudia D’Arpizio is a cultural analyst and international fashion expert. Maria Luisa Frisa is an author and fashion curator. She is director of the graduate course in Fashion Design at the IUAV University in Venice.