Restoring value to Italy, enhancing its ethos, beauty, uniqueness and excellence through the art of photography.Continua a leggere
With Italy, for Italy is not just a large book of photographs, but an initiative of great cultural and social importance. With this book, Lamborghini, one of the most prestigious Italian brands in the world, has decided to go beyond the traditional logic to take on a social role and play an active part in promoting its country during a time of global challenge. Twenty talented contemporary Italian photographers have been called upon to collaborate in the project, many famous, others emerging talents: each of them has succeeded in interpreting one of the twenty regions along with twenty Lamborghinis, from the past and present, in their own artistic style. And joining these artists is the great photographer Letizia Battaglia, who has been entrusted with a special interpretation of her beloved Palermo. The result is a journey conceived of as an act of love, the love of a company for its own country, translated into a fresco of 21 visions that succeed in exalting a single heritage of identity, steeped in art, history, natural and architectural beauty, and much more. An Italy that is also a land of tradition, excellence, creativity, aesthetic research and innovation, all features that are deeply embedded within the Lamborghini DNA.