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Tecno design

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Tecno design

L’eleganza discreta della tecnica (The subtle elegance of technology)

descrizione
The design, production and cultural path of Tecno has been one of the pillars of the Italian design culture for almost sixty years.
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The design, production and cultural path of Tecno has been one of the pillars of the Italian design culture for almost sixty years.  Since the company was founded in 1953 by the Borsani twins (Osvaldo, architect, and Fulgenzio, economist), Tecno's production has always been admired with particular interest due to their choice to base their work on a clearly described industrialised organisation, which had evolved from a pre-existing and very productive artisanal activity, the famous “Atelier Varedo” founded in the early 1920s by their father, Gaetano Borsani.
Osvaldo Borsani, designer and deus ex machina of the company’s creative department, chose to focus on the subtle appeal of technical expertise, which intertwined partially with the “can-do spirit” learned during his long apprenticeship in his father’s shop. It was also inseparably linked to his collaboration and friendship with artists like Lucio Fontana and Arnaldo Pomodoro.
During the first heroic phase, from the 1950s through the early 1970s, other important professionals occasionally aligned with the precise and prolific line of action laid out by Osvaldo Borsani’s projects, including architect-designers such as Carlo De Carli, Vico Magistretti, Roberto Mango, Robin Day, Gio Ponti, Mario Bellini, Edoardo Vittoria, Albert Leclerc and Eugenio Gerli. This first glorious generation was followed by others who watched prestigious architects like Norman Foster enter the Tecno collection with the famous Nomos system. Others included Ricardo Bofill, Jean-Michel Wilmotte, Emilio Ambasz, Gae Aulenti, and designers such as Giorgetto Giugiaro, Justus Kolberg, Piero Lissoni and Giancarlo Piretti.

The volume was published for the occasion of the exhibition.
“L’eleganza discreta della tecnica”
 (The subtle elegance of technology)
Milan, Palazzo della Triennale
12 April – 8 May 2011
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specifiche
Anno di pubblicazione2011
AutoreGiampiero Bosoni
LinguaInglese
ISBN885720984
EAN9788857209845
Formato24 x 28cm
Pagine336
Illustrazioni a colori532
spedizioni Spedizioni su territorio nazionale e all'estero in 4/5 giorni lavorativi.

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