Since the start of the publishing house back in the 1930s, the Skira brand has always been a symbol of the highest quality art and publishing.

Skira’s strategy today, which combines its publishing activity with the production of big exhibitions and the management of specialized museum bookshops, has enabled the publishing house to enter into a direct relationship with its public, and to gather tastes, comments and passions. This led to the idea for Club Skira in 2002, a project with the objective right from the start of bringing together the publishing house’s most devoted readers and offering them exclusive and privileged opportunities through their relationship with the Skira world.

The initial small group of members and followers, gathered through their support of Skira exhibitions and bookshops, has become a sort of art community that now numbers over 55,000 members. The club has become a place for exchanging information, comments and opinions as well as the favoured channel through which members are offered a whole range of opportunities from purchases of publications and merchandising at special rates, to reduced admission fees with fast track entry to exhibitions.

Many other prestigious operators in the cultural field have launched partnerships and agreements with Club Skira for exchanging special terms, targeted offers, etc

Today, the Skira card has become an indispensable travel companion not only for art fans but also fans of photography, architecture, design, fashion and visual culture in general, as well as readers of particularly refined fiction and non-fiction books.